Trade Alert LLC

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Trade Alert, LLC
Founded 2005
Headquarters New York, NY
Key People Henry Schwartz, President
Employees 6
Products OptionAlert

Trade Alert, LLC is a software and services company which synthesizes and distributes securities market intelligence to financial professionals. Trade Alert serves Wall Street sell-side derivative desks, as well floor brokers, market makers, hedge funds, and proprietary trading firms.

Trade Alert is an independent company and unaffiliated with any broker, dealer, exchange, or trading entity. They offer unbiased, time-sensitive information without conflict of interest.


Products and Services

Trade Alert systems system architecture combines proprietary software, ultra low latency market data and high performance servers to notify users of market activity and order flow dynamics relevant to their business in real-time.

Their flagship service, OptionAlert, helps equity derivatives traders and salespeople interpret order flow dynamics in real time, regardless of executing broker or exchange and alerts users to events of interest including block trades, market sweeps, unusual volume, and multi-day activity. Business relationships with market data authorities and the AOL instant messenger network allow recipients worldwide to receive accurate, customized low-latency content without any additional local software or system overhead.

Key People

Henry Schwartz is the president of Trade Alert. He is a former trader of products on US and European exchanges and led trading and development teams at The Hull Group, Salomon Brothers, Bear Stearns and Banc of America Securities.

William Sterling is the chief technology officer. He has developed and supported comprehensive trading and risk management platforms deployed globally by Telerate, Salomon Smith Barney and Banc of America Securities.


External Links